Head of Marketing Business Vitamins, Lyon

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Missions

• Adapting Global strategic objectives to Local market
• Categories marketing plan and budget
• Ensuring market results and define corrective actions implementation
• Relationship with Global Marketing (SBU)
• Coordination with other functions for all the activities related to
• brand(s)
• Management and development of team resources

Major responsibilities:

• Adapting Global strategic objectives to Local market
• Categories marketing plan and budget
• Ensuring market results and define corrective actions implementation
• Relationship with Global Marketing (SBU)
• Coordination with other functions for all the activities related to brand(s)
• Management and development of team resources

Key objectives:

• Define plan for future development of the brand(s)
• Manage brand results and define actions to adjust trends
• Coordinate other functions to ensure implementation of all activities necessary to brand development
• Ensure link between with Global brand strategy and Local market
• Optimise return on investment for the brand

Profile

• University degree preferably Master’s degree in Business Administration
• At least 10 of experience in Marketing, ideally in Fast Moving Consumer Goods industry
• Sales experience appreciate
• Business know-how and marketing expertise
• Leadership and entrepreneurial spirit
• Strategic vision and planning capability
• Ambitious, determined and strongly oriented to results
• Influence and impact skills
• Communication and negotiation skills
• People Management