Head of Marketing Business Vitamins, Lyon

Bayer is an international group whose core businesses lie in the healthcare and agriculture sectors. At the intersection of chemistry and biology, Bayer helps to improve quality of life by offering products and services in human and plant health.

Missions

• Adapting Global strategic objectives to Local market
• Categories marketing plan and budget
• Ensuring market results and define corrective actions implementation
• Relationship with Global Marketing (SBU)
• Coordination with other functions for all the activities related to
• brand(s)
• Management and development of team resources

Major responsibilities:

• Adapting Global strategic objectives to Local market
• Categories marketing plan and budget
• Ensuring market results and define corrective actions implementation
• Relationship with Global Marketing (SBU)
• Coordination with other functions for all the activities related to brand(s)
• Management and development of team resources

Key objectives:

• Define plan for future development of the brand(s)
• Manage brand results and define actions to adjust trends
• Coordinate other functions to ensure implementation of all activities necessary to brand development
• Ensure link between with Global brand strategy and Local market
• Optimise return on investment for the brand

Profile

• University degree preferably Master’s degree in Business Administration
• At least 10 of experience in Marketing, ideally in Fast Moving Consumer Goods industry
• Sales experience appreciate
• Business know-how and marketing expertise
• Leadership and entrepreneurial spirit
• Strategic vision and planning capability
• Ambitious, determined and strongly oriented to results
• Influence and impact skills
• Communication and negotiation skills
• People Management