Portfolio Manager (w/m), La Garenne

Bayer is an international group whose core businesses lie in the healthcare and agriculture sectors. At the intersection of chemistry and biology, Bayer helps to improve quality of life by offering products and services in human and plant health.

Your tasks and responsibilities

Under the leadership of Animal Health France Marketing Manager, you have the responsibility, in line with the global and local strategy, to develop and follow-up the local brand plans for the farm animals products (FAP) portfolio while efficiently managing the resources and ensuring the growth and profitability of the business. You are also responsible to evolve the FAP portfolio with new products coming from internal development or external sources such as in-licensing.

As such, you will have to ensure the following tasks:

• Define local short to medium term objectives for the FAP portfolio in line with the new local Animal Health strategy.
• Build a roadmap for tactics abiding to internal policies and guidelines as well as external regulations
• Develop, communicate and implement local brand plans and its tools (promotional material, internal and external event coordination, etc.) in timely manner considering season, customer need and respecting the calendar communicated to sales teams
• Analyze market trends and competitors performance. Generate key information (segment and indications) to construct and adapt tactics and positioning. Identify and manage with Marketing Manager business opportunities and risks
• Identify and establish qualitative and lasting relationships with the main key opinion leaders and key accounts. Engage the external support needed for conferences activities for the portfolio in close collaboration with the Veterinary Scientific Affairs staff
• Reinforce innovation in the FAP offer with new products and/or services to add to the portfolio, either coming from other countries or to develop in France with internal or external partners

Who you are

• With a higher post-graduate education such as veterinary, pharmacy, master’s degree in marketing or in sciences ideally with a specialization in management, marketing or related areas, you prove a professional experience in marketing between 3 to 5 years or in sales from the agriculture or veterinary industry for 5 years minimum.
• With strong communication skills, you understand the animal health world and you are known for your analytical and strategic capabilities. Rigorous, courageous, customer and performance oriented, you have a strong team spirit and can be source of new proposals. A good command of business English and French is essential to make a success of your missions.

Location: France - La Garenne Colombes (92)

Contract: Long term contract

To be filled: As soon as possible