Retail Channel Marketer – France/Benelux (H/F), Saint-Ouen

Main responsibilities

• Responsible for the local implementation of the EU retail strategic framework: retail range portfolio introduction based on local market requirements, channel conflict mitigation, pricing consistency assessment, campaigns, and budget follow-up for local implementation
• Support to local key accounts to understand customer needs for marketing actions: critical thinking to identify the root cause behind the needs, implementation of marketing action plan, coordination with communication and product specialist teams
• Plan, implement and assess (ROI) marketing campaigns
• Support for e-tail segment development: translation coordination of B2C optimized content, identification of data flow between Bosch and chains, data delivery coordination and implantation check.

Secondary responsibilities :

• Benchmark local competitor activity on 4P’s and general market approach, offer action plans and identify quick wins
• Contribute to EU marketing plan definition: trends, local requirements
• Contribute to EU team best practice sharing: update of POSM toolbox and other shared information pool
• Ad-hoc project management for the benefit of EU retail sales & marketing team (eg. toolbox creation, campaign templates…).

Qualifications

Required Diplomas and skills :

• Sales/Marketing master degree and/or Engineering degree
• Excellent communication skills, both written and oral
• Fluent in French and English mandatory
• Familiarity with project management methodologies
• High interest in data and figures
• Problem-solving skills and critical thinking to propose mutually beneficial solutions
• Proficiency with basic MS package (Excel, Word, Powerpoint). MS Access and PowerBI are a plus
• Ability to integrate new collaborative teamwork tools (Sharepoint, Teams)
• Basic knowledge of software used on regular basis (SAP, Space planning tool)a
• Flexible, autonomous, collaborative, innovative, results and future oriented, high sense of responsibility, strategic thinking, positive and competitive attitude, teamwork minded, international thinking, sense for anticipation.