Online Activation Manager (m/f), Frankfurt

As a world leading food company DANONE stands for international success. Around 104.000 employees work on all five continents in the four business areas Fresh Dairy Products, Early Life Nutrition, Waters and Advanced Medical Nutrition on one corporate mission: “Bringing health through food to as many people as possible.”

Missions

• Support the e-business team in preparing joint business plan & yearly negotiations with pure players
• Drive online activation for bricks & clicks online channels
• Collaborate with our online customers to drive conversion through specific promo activities, content, optimized search
• Create specific online activities to drive growth on online platforms
• Use data & analytics support to understand performance and drive future growth
• Manage online portfolio and special pack/bundles
• Collaborate with trade marketing to ensure consistency in our messages & activities across all channels
• Build strong relationship with internal stakeholders such as sales, marketing, customer operations & finance

Profile

• Master’s degree in economics or business management with initial experience in sales, trade marketing, category management or marketing ideally in FMCG and/or Pharma industry
• Strong analytical skills
• Basic understanding of trade terms, management & pricing
• Knowledge of e-commerce tools
• Strong communicational skills, solution focus, creative thinking, agile mindset
• Fluent in English & German