Marketing Data Manager (m/f/d), Düsseldorf

L’Oréal ist mit weltweit 32 Marken, Standorten in über 130 Ländern und einem Umsatz von €25,3 Mrd. Weltmarktführer in einem sehr dynamischen Wachstumsmarkt – dem Beauty Business. Rund 82.900 Mitarbeiter sind rund um den Globus bei L’Oréal beschäftigt, davon 2.200 in Deutschland, einem der strategischsten Märkte der L’Oréal Gruppe. L’Oréal gehört zu den Top Arbeitgebern in Deutschland (Universum 2016).

Responsibilities

• Develop and manage the data roadmap for marketing mix modeling, ensuring the availability and accuracy of marketing data (media, advocacy, shopper experience etc.) for analysis and reporting.
• Act as a brand liaison, working closely with various teams to understand data collection and transformation needs, and ensuring data quality and consistency.
• Lead and manage the data collection for all marketing mix modeling activities, making sure the partners needs are full-filled and compliant with the group norms
• Collaborate with cross-functional teams to translate business requirements into technical specifications and vice versa, ensuring alignment between business objectives and data capabilities.
• Lead and manage data-related projects, ensuring timely delivery, effective resource allocation, and successful implementation.
• Stay up-to-date with industry trends and best practices in marketing data management, and proactively identify opportunities for upskilling and professional development.
• Drive a culture of data-driven decision-making within the organization, advocating for the use of data to optimize marketing strategies and drive business growth.
• Liaise with other country marketing data manager to cross-fertilize on best practices regarding all data subjects

Requirements

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• Proven experience in marketing data management, with a focus on marketing mix modeling and data-driven decision-making.
• Strong project management skills, with the ability to effectively prioritize tasks, manage timelines, and coordinate cross-functional teams.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization.
• Proficiency in data analysis tools and techniques, such as SQL, Excel, and statistical software.
• Familiarity with data visualization tools, such as Power BI, is a plus.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Proactive and self-motivated, with a focus on continuous learning and upskilling.
• Outgoing personality with a "rally the crowd" mindset, able to influence decision-making within a matrixed organizational structure.
• Fluency in English (German is a plus).
• Comfort in a fast-paced and changing environment.

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives