Head of Marketing in Global Distribution (m/f), Paris

Die Allianz Gruppe gehört zu den größten und renommiertesten Finanzdienstleistern der Welt und bietet ein internationales Netzwerk bekannter Marken mit erstklassigen Produkten. Vor allem streben wir nach Spitzenleistungen in unserem Alltag - das heißt, in den Beziehungen zu unseren Kunden, unseren Aktionären, unseren Mitarbeitern und zur Gesellschaft. Die Allianz Gruppe ist für über 76 Millionen Kunden in rund 70 Ländern tätig.

Als verlässlicher Partner verwaltet Allianz Global Investors Vermögen in allen wesentlichen Anlage-klassen und -regionen. Unsere Experten sind in 19 Märkten weltweit vertreten, mit umfassender Prä-senz in Europa, den USA und in Asien. Mit rund 650 Anlagespezialisten deckt unser Investment-Ma-nagement alle wichtigen Finanz- und Wachstumsmärkte der Welt ab. Erstklassiger Service vor Ort sorgt dafür, dass die globale Expertise beim Kunden ankommt.

Missions

In this position you will…

• Develop, manage and implement a short term and long term marketing strategy which maximizes market share and profitability
• Develop, manage and execute the external communication strategy for distribution partners and clients which is aligned with the mission, vision and value proposition of AGCS, in collaboration with Communications.
• Lead, manage and develop regional marketing team. Serve as a key member of the AGCS leadership team. Represent AGCS in Allianz Group initiatives, and capitalize on opportunities to reduce expenses and improve effectiveness through collaboration with other Allianz OE’s globally.
• Defines global marketing, events and sponsorship strategy, support creation and global roll-out of marketing material, runs global marketing campaigns and events. Ensures homogenous marketing material and the use of global standards across regions.
• Develop, manage and execute the digital marketing strategy across the region to build Allianz’s brand profile and promote AGCS’ expertise, in coordination with Communications.
• Roll out & maintain and analyse of a customer loyalty program.
• Improvement of the customer journey.
• True customer centricity activities with the actual Qualtrics platform.
• Own and manage the global marketing budget, ensure return on spend.
• Liase marketing activities with the internal functions and with the Allianz Group. Ensure alignment of all marketing and communications strategy to the Allianz brand profile and image.

Profile

• Significant experience (7-10 years) in industrial or specialty insurance industry in front-line business development
• Evidence of successful leading and managing sales and marketing teams, ideally across different locations
• Demonstrable successful track record in driving organizational change / business transformation
• Ability to think outside the box to bring industry expertise into b2b marketing for corporate insurance
• Ability to discuss and create marketing around solutions and products with ISD/ KAMs/ Underwriters
• Knowledge of state of the art sales, marketing & distribution processes and decision making frameworks
• In-depth knowledge of digital marketing
• Managing multiple projects in parallel; agile project methodology skills are preferred
• Ability to express ideas and messages clearly, both written and verbally. Ability to "sell" an improvised or prepared audience winning story
• Excellent written and verbal communication skills with ability to explain complex in a simple way to understand terminology
• English: Fluent (able to negotiate)