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Société
Bayer Direct Services GmbHLieu(x)
BerlinCommercial Advanced Analytics Manager (m/f/d), Berlin
CDI
Ingénierie, Technique, Sciences, Santé, Vente, Distribution, Service clientèle
Offre archivée le 18/12/2020
Bayer Direct Services GmbH
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Missions
- Provide senior commercial management with measurable insights into commercial strategies and tactics for key products in key markets
- Be responsible for key aspects along the data modelling cycle (from definition of business questions and hypotheses, to data sourcing and
- preparation, model development, and insight generation)
- Collaborate closely with other functions (e.g. Commercial Business Insights, Integrated Multi-channel Marketing) to advice and support business
- unit leadership in various types of advanced quantitative analyses
- Manage onshore and offshore resources as well as in-house and external consultants
- Develop and evaluate global commercial experiments and pilots (Digital, data mining, etc.), including KPIs to determine success
- Demonstrate thought leadership and content expertise in advanced analytics to business partners and major markets, including development of
- key training programs
Profile
- University degree (Master/PhD) in a natural or economic science in the quantitative field or comparable
- Several years of professional experience in progressive advanced analytics within the pharmaceutical industry or health care consulting
- Experience in marketing mix modeling, promotional response and price modeling, sales force sizing and structure, forecasting, optimization,
- simulation and/or decision analysis
- Proven track record of professional success in analytics role
- Comprehensive understanding of personalizing customer experience through programmatic media, CRM, search, e-commerce and mobile apps
- as well as experience in machine learning and AI are of advantage
- Ability to influence cross-functional and upper management to impact decision-making and the confidence to influence key stakeholders in
- meetings and one-to-one basis
- Strategic business acumen, focus on results, passion for keeping up with media and technology trends as well as strong communication and
- presentation skills
- Fluent in English, both written and spoken
Apply
Offre archivée le 18/12/2020