Commercial Advanced Analytics Manager (m/f/d), Berlin

Bayer AG

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Bayer AG

Lieu(x)

Berlin
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Commercial Advanced Analytics Manager (m/f/d), Berlin

CDI
Ingénierie, Technique, Sciences, Santé, Vente, Distribution, Service clientèle
Offre archivée le 18/12/2020
 

Bayer AG

Bayer is an international group whose core businesses lie in the healthcare and agriculture sectors. At the intersection of chemistry and biology, Bayer helps to improve quality of life by offering products and services in human and plant health.

Missions

  • Provide senior commercial management with measurable insights into commercial strategies and tactics for key products in key markets
  • Be responsible for key aspects along the data modelling cycle (from definition of business questions and hypotheses, to data sourcing and
  • preparation, model development, and insight generation)
  • Collaborate closely with other functions (e.g. Commercial Business Insights, Integrated Multi-channel Marketing) to advice and support business
  • unit leadership in various types of advanced quantitative analyses
  • Manage onshore and offshore resources as well as in-house and external consultants
  • Develop and evaluate global commercial experiments and pilots (Digital, data mining, etc.), including KPIs to determine success
  • Demonstrate thought leadership and content expertise in advanced analytics to business partners and major markets, including development of
  • key training programs

Profile

  • University degree (Master/PhD) in a natural or economic science in the quantitative field or comparable
  • Several years of professional experience in progressive advanced analytics within the pharmaceutical industry or health care consulting
  • Experience in marketing mix modeling, promotional response and price modeling, sales force sizing and structure, forecasting, optimization,
  • simulation and/or decision analysis
  • Proven track record of professional success in analytics role
  • Comprehensive understanding of personalizing customer experience through programmatic media, CRM, search, e-commerce and mobile apps
  • as well as experience in machine learning and AI are of advantage
  • Ability to influence cross-functional and upper management to impact decision-making and the confidence to influence key stakeholders in
  • meetings and one-to-one basis
  • Strategic business acumen, focus on results, passion for keeping up with media and technology trends as well as strong communication and
  • presentation skills
  • Fluent in English, both written and spoken

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Offre archivée le 18/12/2020

 
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