Brand Activation Manager (m/f/d), Frankfurt Am Main

As a world leading food company DANONE stands for international success. Around 104.000 employees work on all five continents in the four business areas Fresh Dairy Products, Early Life Nutrition, Waters and Advanced Medical Nutrition on one corporate mission: “Bringing health through food to as many people as possible.”

What you can expect

• Together with marketing agency to develop annual brand activation plans towards our target group (e.g Chinese Daigou in Germany) to drive Aptamil China business
• Plan, organize and implement online/offline activities and tracking performance
• Operate Aptamil WeChat account to recruit followers and engage with content
• Develop marketing content with internal cross-functional team and agency’s support
• Facilitate China market relevant Product Innovation projects
• Work cross-functionally and managing your stakeholders independently
• Identify insights on consumers and competitors

What we are looking for

• University degree with focus in management or marketing
• At least 2-3 years of working experience in brand marketing or digital marketing field, within FMCG consumer marketing would be an advantage
• Strong consumer understanding / Preferable working experience in China
• Strong communication skills and having fun working with different departments and countries
• Experienced in building connection/engagement with colleagues in a virtual working environment
• Entrepreneurial thinking as well as accountable work style
  
• Chinese native speaker, fluent in English, German (min. B1) is a plus
• Skilled in Microsoft office especially PPT.
• You are living in Frankfurt or nearby and are willing to travel to our office in Frankfurt on a regular basis

What we can offer you

• Monthly subsidy to support the costs of public transportation, good connection to public transport, cooperations with fitness centers, access to corporate benefits and discounted offers for employees of Danone (i.e. travels, events and shopping)
• An international, innovative corporation, in which strengths are continuously stimulated through transparent career options and versatile training and development offers
• Central and modern office with open space, football table and supply of water, coffee, tee, yogurt and fruits for free, monthly lunch allowance, possibility to work from home.
• Respect and team spirit on all levels, the Danone PME family service, health promotion as well as regular events in order to exchange and celebrate successes