Senior Manager (f/m/d) - Brand Strategy & Architecture, Muenchen

Durch das Verbinden der realen mit der digitalen Welt, helfen wir Digitalisierung und Nachhaltigkeit zu beschleunigen: Damit unsere Kunden auf der ganzen Welt wettbewerbsfähiger, widerstandsfähiger und nachhaltiger werden können.

What part will you play?

• In your new role you shape the strategy and concept development of brand strategy and architecture in the context of digital transformation
• You have a deep understanding about the requirements for brands in the digital age
• You also shape the strategy and concept development of a brand management framework that reflects the ongoing development of the Siemens Company Strategy
• You drive the development and implementation of brand strategy and architecture frameworks, together with Strategic and Operating Companies as well as other internal stakeholders and external partners
• You drive change management and the disruptive demands on brand strategy and architecture within the context of digital transformation
• Furthermore, you analyze new aspects of brand strategy, brand architecture and market trends with regards to current demands and future needs
• In close collaboration with other CM functions you ensure that the brand positioning and architecture are aligned
• In addition, you support the development and management of an international branding community

What you need to make real what matters

• You successfully graduated from university with a degree in business or in a similar field with a focus on marketing
• You have over 10 years’ experience in the field of B2B marketing with a focus brand management and more than 10 years’ experience in the field of B2B coms be it from a company or agency perspective
• Besides that, you have proven experience in the development and management of a brand in the context of brand architecture, digital transformation, channel management, business relevance and research – while considering inter-cultural aspects
• You have gained extensive experience in the field of M&A and divestitures, with knowledge of trademark law in a global brand management context
• You possess strong strategic competencies and excel in implementation and project management tasks
• Intercultural competencies and leadership skills are your outstanding attributes
• Furthermore, you are fluent both in English and German.