Senior Manager (f/m/d) - Brand Strategy & Architecture, Muenchen

Siemens ist mit 360'000 Mitarbeitenden der führende Technologiekonzern der Welt und auch einer der vielfältigsten und innovativsten. Kaum ein Unternehmen ist in so vielen Branchen und Märkten zu Hause: Umweltanliegen und wachsenden Energiebedarf miteinander in Einklang bringen. Effizientere, kostengünstigere und patientenfreundlichere Lösungen fürs Gesundheitswesen entwickeln. Zur Erhöhung der industriellen Produktivität beitragen. Gebäude energieeffizienter, sicherer und komfortabler machen und Städte lebenswerter gestalten. Das sind die Herausforderungen unserer Zeit, auf die wir gemeinsam mit Ihnen die Antworten suchen.

What part will you play?

• In your new role you shape the strategy and concept development of brand strategy and architecture in the context of digital transformation
• You have a deep understanding about the requirements for brands in the digital age
• You also shape the strategy and concept development of a brand management framework that reflects the ongoing development of the Siemens Company Strategy
• You drive the development and implementation of brand strategy and architecture frameworks, together with Strategic and Operating Companies as well as other internal stakeholders and external partners
• You drive change management and the disruptive demands on brand strategy and architecture within the context of digital transformation
• Furthermore, you analyze new aspects of brand strategy, brand architecture and market trends with regards to current demands and future needs
• In close collaboration with other CM functions you ensure that the brand positioning and architecture are aligned
• In addition, you support the development and management of an international branding community

What you need to make real what matters

• You successfully graduated from university with a degree in business or in a similar field with a focus on marketing
• You have over 10 years’ experience in the field of B2B marketing with a focus brand management and more than 10 years’ experience in the field of B2B coms be it from a company or agency perspective
• Besides that, you have proven experience in the development and management of a brand in the context of brand architecture, digital transformation, channel management, business relevance and research – while considering inter-cultural aspects
• You have gained extensive experience in the field of M&A and divestitures, with knowledge of trademark law in a global brand management context
• You possess strong strategic competencies and excel in implementation and project management tasks
• Intercultural competencies and leadership skills are your outstanding attributes
• Furthermore, you are fluent both in English and German.