Senior Brand Manager ACTIVIA (m/w), München

As a world leading food company DANONE stands for international success. Around 104.000 employees work on all five continents in the four business areas Fresh Dairy Products, Early Life Nutrition, Waters and Advanced Medical Nutrition on one corporate mission: “Bringing health through food to as many people as possible.”

Your Mission

• Develop an innovation pipeline for our ACTIVIA brand for the upcoming years
• Develop a communication and activation strategy with full responsibility for local activation
• Leading the innovation projects locally and at European level through to excellent market execution
• Develop agency briefs, manage delivery and motivate agency teams to deliver the best
• Track and report key business and consumer KPI’s to evolve plans to deliver maximum growth
• Responsibility for managing associated A&P budget
• Being an inspirational and motivational leader for two direct reports

Your Profile

• University degree in Business Administration or similiar
• Minimum 5 years experience in brand and product management
• Project management competencies on a local and global level
• Entrepreneurial thinking as well as responsible work style
• Strong consumer understanding
• Strategic thinking paired with pragmatic implementation skills
• You enjoy analytical tasks and analysis but also need room for your creativity
• Professional appearance, very good communication and presentation skills
• Having fun working with different departments and an inspirational and motivational style of working