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Company
Bayer Direct Services GmbHPlace(s)
LyonProduct Manager - Europe & Middle East Region (m/f), Lyon
Fixed-term
Engineering, sciences, health
Offer archived at 17/12/2021
Bayer Direct Services GmbH
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.
Position Description
Analyze a market dedicated to Agriculture to propose strategic recommendation for growth
The Product Manager will be ensuring the following tasks:
- Understand market structure in our key countries and drive recommendation on go to market strategy to address different customer types (to coordinate with commercial excellence).
- Analyze the competitive environment in each segments : by pest in each type of breeding mainly in Europe
- Prepare, launch then follow the performance of new products in Europe / Russia / Ukrainia : develop the operational marketing plan in close cooperation with the portfolio manager and the countries
- Define and create marketing tools, training support and technical leaflets for our sales reps and our customers, in relation with advertising agency
- Coordinate the implementation of the tools at clusters/ country level.
- Analyze trends and market watch to develop the current portfolio
Qualifications
- Business school profile with a relevant experience in an agricultural field (or agricultural engineer profile with dual marketing / business skills.
- (Master 2 or equivalent example ISARA, PURPAN, ENSAIA....).
- Excellent communication abilities, interpersonal relationship skills, entrepreneurial skills, and good capacity for synthesis
- Team member with hands-on attitude, a taste for team work & team spirit
- Curiosity, appetite for innovation, and the ability to think out of the box
- English fluency is a must have
- Travels in Europe as well as overseas are part of the position
- High degree of organization, adaptability and prioritization skills
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Offer archived at 17/12/2021