Employment Marketing & Brand Specialist (m/f/), Marseille

Airbus is a leading aircraft manufacturer with the most modern and comprehensive family of airliners on the market, ranging in capacity from 100 to more than 500 seats. Airbus champions innovative technologies and offers some of the world’s most fuel efficient and quiet aircraft. Airbus has sold over 13.800 aircraft to more than 360 customers worldwide. Airbus has achieved more than 8,000 deliveries since the first Airbus aircraft entered into service. Headquartered in Toulouse, France.

Tasks

• Develop and implement targeted talent attraction activities (digital, physical) across various channels for different candidate segments with our team.
• Lead and design Digital marketing campaigns to support external local recruitment challenges
• Design and implement strategic campus marketing for key universities. This includes mobilizing Airbus employees, arranging sponsorships, organizing career fairs, roadshows & site visits, and collaborating with external partners like online platforms.
• Implement a consistent framework for tracking, measuring and optimizing conversion rates across all channels reporting on performance against metrics and optimizing as required.
• Build strong relationships with key stakeholders: HR, Business, and external agencies. Share our activities internally to raise awareness about ongoing campaigns.
• Assess market research, conditions, and competitor data to plan strategies for identifying new markets, increasing brand awareness, and generating leads.

Profile

• 5+ years of relevant experience in Employment Marketing.
• Educated to Master degree level (or equivalent).
• Ability to analyze marketing campaign performance and report on successes.
• Content creation experience and expertise (Fluency in French is required).
• Professional fluency in English

Skills

• Creativity in developing programs and methods for engaging an audience toward the success of a goal, with rigorous commercial business sense.
• Relationship-building skills with business leaders, the community, and the target audience of employees, clients.
• Organizing, including the ability to manage multiple projects and tasks simultaneously.
• Empathy, using skills that allow the Engagement Specialist to determine what is most important to their target audience, and then working to deliver on an organizational promise.
• Engaging, having a natural like of people, a knack for leading, and sales skills that help engage others in goals.
• Communication: exceptional written, visual and verbal communication.
• You will act as an expert within the Helicopters division, therefore, the ability to work independently is essential.