Marketing Senior EIB Marketing Manager (m/f/d), Frankfurt am Main

As a world leading food company DANONE stands for international success. Around 104.000 employees work on all five continents in the four business areas Fresh Dairy Products, Early Life Nutrition, Waters and Advanced Medical Nutrition on one corporate mission: “Bringing health through food to as many people as possible.”

Mission

• You love strong brands we love strong personalities! Become part of Danone and our team with the successful brands like Volvic, Aptamil, Activiaand many more.
• Cross-functional Collaboration: Work closely with international teams (Germany and China) to develop and implement marketing assets tailored to the needs of our customers and target markets.
• Trade Marketing: Design and optimize trade marketing terms for customers, ensuring alignment with broader business objectives and enhancing customer engagement.
• Brand Activation: Develop and execute brand activation plans that resonate with target audiences and drive brand visibility and growth.
• Social Media Management: Manage and grow our social media presence, creating engaging content and fostering meaningful interactions with our audience across multiple platforms.
• Innovation Projects: Facilitate and manage innovation initiatives between the German and China teams, ensuring alignment, clear communication, and successful project execution.

Profil

• Educational Background: University degree with a focus in management, marketing, or a relevant field.
• Experience: At least 4-5 years of experience in brand marketing or digital marketing, preferably in FMCG consumer marketing. Experience in China or with China market dynamics is highly desirable.
• China Social Media & Influencer Marketing: Solid experience in managing social media marketing campaigns, including influencer marketing, on popular Chinese platforms like WeChat and Redbook.
• E-commerce Knowledge: Familiarity with China’s e-commerce landscape, including platforms such as Taobao, Tmall, JD, and Douyin, along with experience in cross-border and social e-commerce strategies.
• Communication & Collaboration: Strong communication skills, with an ability to work effectively within cross-functional teams and with customers in an international environment. Experience building connections and maintaining engagement in a virtual working setting is key.
• Entrepreneurial Mindset: Strong entrepreneurial thinking with a proactive and accountable work style.
• Language Skills: Fluent in Chinese and English (written and spoken). Proficiency in German is a plus.
• Technical Proficiency: Skilled in Microsoft Office, especially PowerPoint, with the ability to create compelling presentations.