Event Planner Europe (m/f/d), Berlin

As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We’ve been driving innovation in analytical instrumentation for 50 years now. Today, worldwide more than 6,000 employees are working on this permanent challenge, at over 70 locations on all continents.

The Bruker Nano Surfaces Division manufactures atomic force microscopy, white light optical profilers, stylus profilers, tribology & mechanical testing tools and fluorescence microscopes.

For our location in Berlin, Germany we are looking for the next time possible for an

Event Planner Europe (m/f/d)

Tasks/Responsibilities

The Event Specialist, located in Berlin, is responsible for the planning and execution of all customer facing in-person and virtual events; including tradeshows, workshops and user meetings in Europe. This responsibility requires working with cross functional teams on tradeshow selection, coordination of Bruker participation (virtual: web presence, advertising, lead generation; in person: booth design, shipping booth properties and demonstration tools, lodging for attendees), marketing messages and materials, pre-event promotional activities, and post-event follow-ups, analysis and metric reporting. The specialist will be responsible for tracking expenses and staying within budget.

Essential Functions:

• Manage all logistics related to events, whether on-site or remote. Logistics items include: hotel reservations, ordering of booth utilities, securing transportation, booth set up and tear-down, arrange group dinners, etc. and liaise between attendees and 3rd party vendors for any changes/exceptions
• Together with the team, creation of all event-related signage and advertising – personally create materials or work with graphic designer on large projects – using a combination of print and electronic media, web promotion, press kits, and email announcements to target audiences and drive attendance
• Coordinate the identification and secure placement in key conferences, tradeshows, speaking engagements, workshops and sponsored events
• Catalog and maintain all event related materials: booth properties, rollup signs, and give aways
• Track leads and other qualitative and quantitative results around events/programs (including survey and feedback forms) and report as needed
• Oversee event budget, including measurement and reporting (quarterly basis at a minimum)

Additional Responsibilities:

• Travel to events is a requirement in non-pandemic time. Estimate up to 30% of time in non-pandemic time.
• Identify and evaluate society and association programs aligned with overall business strategy and positioning
• Evaluate effectiveness of program processes and identify any areas for improvement
• Work with inter-company divisions in shared programs, providing miscellaneous logistical, sponsorship and promotional information

Your profile

• Background Bachelor's degree in event management, marketing, advertising, or related field
• 3 or more years of experience in event planning and management
• Experience working for hi-tech B2B organization or in scientific industry is preferred
• Ability to balance multiple priorities with strong skills in planning and problem-solving
• Intermediate level proficiency with MS Office software, including Word, Excel, PowerPoint and Outlook
• Proficient skills in graphic design and social media, a plus
• Fluent English skills ( written and spoken), additional language skills beneficial, in particular French
• Must be detail oriented