Marketing Lead (m/f), München

At Bosch, we care. For you, our business, and our environment. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other. Join in and feel the difference.

In 1886, Robert Bosch founded the “Workshop for Precision Mechanics and Electrical Engineering” in Stuttgart. This was the birth of today‘s globally operating company. Right from the start, it was characterized by innovative strength and social commitment.

For us, sustainability means securing the company’s long-term success while at the same time protecting the natural resources on which present and future generations depend. Ecology is thus a driver of innovation. At the same time, we demonstrate a particularly high level of corporate social responsibility — both within the company and beyond.

Compliance is an integral part of our company’s values. With rules of conduct that apply around the world, we aim to protect our associates and company as well as our customers and partners.

Missions

As Digital Marketing Lead you are responsible fo the whole online and offline (brand) marketing and communication. You will work closely with the leadership team, will oversee internal marketing teams and play a significant role shaping the company’s strategic planning. Furthermore you are responsible for the following tasks:

• Development of onand offline brand marketing strategy in coordination with overall marketing strategy for the group and marketplaces
• Planing of digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels and measure and reporting on the performance of all digital marketing campaigns
• Leading A/B and multivariate experiments
• Reviewing and fine tuning marketing and customer acquisition strategy
• Planing budget and actions for the security industry
• Monitoring international online marketing actions
• Preparing and discuss media and creation concepts or ideas
• Project portfolio management as well as budget management plus invoice controlling
• Reporting and decision-support of materials for top management

Profile

• Personality: You are characterized as a visionary and open-minded person. You bring along quality awareness, passion for new technologies and a hands-on mentality. Moreover you convince with team-leading qualities.
• Working practice: Management role at an agency or in marketing or corporate communication at an international company, ideally in an online environment
• Experience: Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Know-How: Expert knowledge of digital marketing principles such as funnel optimization UX, SEO & Landing Page optimization & experience in running A/B tests for campaigns and deriving customer insights
• Languages: Excellent English skills are required
• Education: Bachelor's or Master's degree in communication/media or economics with a major in marketing