Digital Marketing Expert (m/w/d), München

You will be the FIRST Digital Marketing Manager at Aximpro Innovations working on our new StartUp. Ultimately, you’ll create both functional and appealing digital marketing solutions that address initially +500 million Smartphone users in defined countries before reaching out to +3,5 billion more users.

Missions

• Plan and execute digital marketing campaigns, including SEO / SEM, marketing database, social media and in-app advertising activities
• Design, build and execute mobile and social media campaigns
• Analyse and identify target audiences and tailor marketing tactics to the intended audience
• Collaborate with team to create landing pages and optimize user experience
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Profile

• BS / MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO / SEM, marketing database, social media and / or mobile in-app advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience in social influencer marketing
• Solid knowledge of mobile app analytics tools
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in digital marketing and measurement

Languages

• German (native or fluent)
• English (fluent)
• French (preferred)
• Spanish (preferred)